Are consumers leaving "healthy" at home when dining out?
Do customers really eat the low-fat, low-calorie, low-sodium foods they claim they want restaurants to serve? According to the 2010 Healthy Eating Consumer Trend Report developed by food industry consulting group Technomic, almost 50% of the 1,500 consumers surveyed claim to want healthier foods, but only 25% actually consider nutrition when dining out. Here are some of the report’s other interesting findings:
- 19% of consumers think that food described as “healthy” on a menu does not taste as good as other options
- 16% of consumers blame restaurants alone for the nation’s obesity epidemic
- 40% of consumers describe their at-home eating habits as “very healthy,” while about 25% say the same about dining outside the home
Source: Technomic, Inc.; April 2011