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Top 50 - 2008

38. Goldberg and Solovy Foods, Inc.

Vernon, CA
Year founded: 1974
Chairman/president: Earl Goldberg
Website: www.gsfoods.com
1 distribution centers
1,200 accounts
100% commercial
8,000 SKUs
75% national brands
10% private label
15% group label
65% street accounts sales ($1,800 average order size)
35% multiunit accounts ($4,300 average order size)
COP & specialty products: Fresh meat (beef, lamb, veal, poultry) fresh fish, gourmet cheese, E&S, san-jan, packaging
Best innovation: Restructured marketing program; introduced wireless order entry; and improved beef ageing and cutting program.
Other news: Added 34,000-sq.-ft. of dry storage; hired regional sales manager; offered on-line customer order entry; implemented new commission structure; started sampling program.
Fuel prices: Adding surcharge.
High-tech operations systems: Preparing for bar coding.
Plans for human pandemic or other catastrophes: Yes
Any "green" or environmentally-friendly projects: Yes
Key issues this year: Expanding market share of street sales; improving profitable growth; offering on-line order entry; enhancing account penetration; buying proteins on contract.