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Top 50 - 2008

40. Dierks Waukesha

Waukesha, WI
Year founded: 1920
Chairman/ceo: Eric Muehl
President/coo: Tom Muehl
Website: N/A
1 distribution center
3,300 accounts
90% commercial, 10% noncommercial
12,800 SKUs
86% national brands
1% private label
13% group label
65% street accounts sales ($680 average)
20% multiunit accounts ($1,800 average, 4% fast food)
COP & specialty products: Fresh meat (beef, lamb, veal, poultry) fresh fish, fresh produce, E&S, san-jan, packaging
Best innovation: Instituted menu analysis and customer profitability training for DSRs; scientific purchasing using SWR (formerly E3) software; real-time GPS tracking of delivery vehicles.
Other news: Touch-screen order entry for food-show exhibitors, and onsite Medx weight training using high-intensity protocol.
Fuel prices: Widening customer time windows to product more efficient routing.
High-tech operations systems: Yes.
Any "green" or environmentally-friendly projects: Yes.
Key issues this year: Focusing on internal sales growth primarily through account penetration of existing customers.