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Top 50 - 2007

42. Dierks Waukesha

Waukesha, WI
Year founded: 1920
Chairman/ceo: Eric J. Muehl
President/coo: Thomas R. Muehl
1 distribution center
3,200 accounts
82% commercial, 18% noncommercial
12,500 SKUs
84% national brands
1% private label
15% group label
70% street accounts sales
24% multiunit accounts

COP & specialty products: Fresh meat, fresh fish, fresh produce, E&S, san-jan.
Best innovation: Installed real-time GPS tracking of trucks.
Other news: Secured Direct Store Delivery (DSD), deli/bakery/grocery business with largest Wisconsin grocery retailer with more than 120 stores.
Fuel prices: Instituted fuel surcharges with multi-unit accounts; widening time windows for low-volume street accounts in an attempt to create greater case density per mile; created driver incentives for reduced idling time.
Key issues this year: Grown street business relative to multi unit.