Bookmark and Share

Top 50 - 2007

21. BiRite Foodservice

Brisbane, CA
Year founded: 1966
President/ceo: William Barulich
Website: www.biritefoodservice.com
1 distribution center
1,650 accounts
11,000 SKUs
75% national brands
10% private label
15% group label
60% street accounts sales
40% multiunit accounts

COP & specialty products: Fresh meat, gourmet cheese, E&S, san-jan; packaging.
Best innovation: Introduced warehouse management system.
Other news: Introduced voice-picking system and remodeled office building.
Fuel prices: Implemented fuel surcharges.
High-tech operations systems: Warehouse management system, bar coding and voice picking.
Key issues this year: Freezer and new cooler expansion.