In today’s climate, operators and distributors should strive to build lasting, trusting relationships based on sharing knowledge and transparency, says Paul Desena, sales manager for Yancey’s, an independent broadliner founded in 1939. Desena instructs his 17 DSRs to act as if they’re owners rather than salesmen. When they act like restaurateurs, “DSRs search for solutions that are truly in the best interest of their customers,” Desena adds.