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Robert Irvine to switch from toque to tech at FSTEC

Chef Robert Irvine is better known for his performances before a stove or TV camera than for what he does at a computer keyboard. But the celebrity chef will reveal his ease at the digital screen when he delivers a keynote address at the upcoming FSTEC NexGen conference on paperless restaurant and bar management.

The star of the hit show Restaurant: Impossible will tap his extensive management experience to explore the future role of technology in restaurant operations. During his TV program, Irvine helps failing restaurants in part by showing them how to operate more efficiently. But his presentation at FSTEC is expected to focus as much on bolstering the top line.

“Operators who excel in today’s competitive marketplace seamlessly marry culinary, service and technology,” explains Rob Grimes, the host and presenter of FSTEC.

He likens Irvine to a doctor who happens to specialize in the health of restaurants. “We are excited for him to kick-off FSTEC to share his vision for the industry and get an insider’s view on how to leverage technology to better serve guests,” says Grimes.

Before starring in Restaurant: Impossible, Irvine was the host of the cable programs Dinner: Impossible and Worst Cooks in America. He operates two restaurants, Robert Irvine’s eat! and Robert Irvine’s Nosh, in Hilton Head Island, S.C.

He has worked in fine-dining kitchens all over the world, after starting as a cook in the Royal Navy.

FSTEC is a technology education and networking event for the executives of multi-unit foodservice operations. It will be held this year at the Talking Stick Resort in Scottsdale, Ariz., Sept. 22-24.